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“With unemployment nudging the 25% mark and food prices rocketing, thousands of South Africans are looking to starting their own businesses as a way to survive and thrive.However, securing financing and developing a sure-fire business model are not easy.
The new business owner may be an expert in their field – be it baking, engineering or software development, for example – but if he or she does not know how to market the business, sell the product and manage the business’s finances, their business is immediately at risk.”, says Carol Weaving, Managing Director of Thebe Reed Exhibitions.Zhauns sells machines for making everything from toilet rolls and envelopes, to pencils, bricks and charcoal briquettes.Its customer success stories include Pabcods Trading in Limpopo, which produces over 5,600 toilet rolls a day to meet local demand; and Big Brand Marketing in Johannesburg, which now employs eight people to keep up with demand for their toilet paper.Zhauns Director Riad Ahmed says the company, with over 15 years’ experience in Africa, has identified a number of FMCG products ideal for entrepreneurs to sell into their local markets. There are products everyone uses and needs, and there are opportunities for entrepreneurs to challenge major manufacturers by producing these products for sale in their local communities.” Toilet paper is a case in point.Ahmed notes that until a few years ago, there were only a handful of major manufacturers in South Africa.Now, entrepreneurs buying machines to make toilet paper are able to work out of small premises with only three or four staff members, reducing the overheads and transport costs involved in the making of toilet paper.
This allows the entrepreneurs to produce toilet paper for their communities at a very competitive price.
While this increases their chances of success, it does not assure success, however.
Buying into a proven business model helps to reduce this risk, particularly if the investment comes with support and guidance, say participants in the #Buya Business Expo, to be staged by Thebe Reed Exhibitions at the Ticketpro Dome in Northriding in September this year.
Before investing in a business, it is important to consider whether there will be a market for the product or service, they advise.
And in tough economic times, it is crucial that the product or service is priced right.
#Buya Business exhibitor Zhauns Business Opportunities & Engineering has ensured a long list of success stories for its customers, who buy equipment from Zhauns to produce goods their markets want, at affordable prices.