Totally mobile phone dating
Dating app Tinder was launched in September 2012 across a row of college campuses.It uses Facebook basic data to analyse users and recommends compatible partners based on geographic location and common interests.
If two users like each other, they can chat from within the app.The app is available in over 30 languages now and majority owned by Inter Active Corp (IAC).By March 2014, the app had generated one billion matches, 800m swipes and 10m matches per day, as well as 300 marriage proposals.5% of Australia’s population had a Tinder profile at that point.During the FIFA World Cup June 2014 in Brazil, the app experienced a 50% increase in downloads and usage in the country.Brazil is Tinder’s third largest user base, following the US and UK.
Key Tinder Statistics By September 2014, Barclays predicted the app’s valuation to reach $1.1bn by the end of 2015, now managing more than one billion swipes a day.
The bank expected Tinder to reach 20m active users by April 2015 and IAC to start monetising a projected $180m in revenue in 2015.
Chris Merwin, VP at Barclays, confirmed: “It’s growing very, very fast and the monetization opportunity is enormous.
IAC is monetizing daters across all ages across all demographics.
They want to create the best portfolio of brands in online personals.” In addition to Tinder, IAC owns Match, one of the largest dating sites worldwide.
The company prides itself on owning a large portfolio of dating sites and apps, as users turn to multiple platforms to find their perfect match.